How to know if it’s time to outsource your medical copywriting needs.
You've got your computer open, a hot cup of coffee, and a blank document ready to go.
The cursor is flashing, anticipating the brilliant words that will flow from your fingers.
But instead, your mind is…blank.
BLANK!
How is this possible? You eat, sleep, and breathe your practice. You tell everyone you meet (including that lady in the grocery store checkout lane) about your practice. Yet, writing your website copy or an exciting new blog stumps you.
So imagine if you could share copy with your readers that would articulate who you are and what services you offer without sounding like a cheesy infomercial. Or you could differentiate your services and help people see results you know are possible. Or, best of all, see actual results from your copy.
Well, you can!
When you outsource your medical copywriting to an experienced functional and naturopathic copywriter, you gain access to someone who can help you create engaging, value-driven messaging for your practice.
So, how do you know if it’s time to outsource your copywriting?
Great question! Let’s dive into the importance of copy, knowing it’s time to outsource, and a few reasons to outsource your copy.
Why is copy so important?
Copy, different from content, calls your readers to take a specific action. Great copy is goal-driven, particular, compelling, and creative and drives your ideal customers to convert. And at the end of the day, your copy is how you communicate your value to your potential patients.
Copy isn’t just about the random words you put on a website, blog, or social media post. Quality copy is about achieving big goals, connecting with your patients, and making sales.
Excellent copy should also:
Educate
Persuade
Motivate
Differentiate
Those are some big goals for copy, but great medical copywriters can do this and much more, even in the shortest text forms.
Yet, we all know that words can’t replace your patient’s time in your office. But having a clear and engaging online copy for your functional or naturopathic practical will help attract patients who share your health and wellness mindset. Plus, your online copy can help you build a lively group of subscribers, turn patients into raving fans, and help you establish your authority, all while supporting the expansion of your practice.
So why is copy so important?
Because words matter! And the words you use and how you use them can help you establish the practice of your dreams while maximizing your earning potential!
Do any of these sound familiar…
Think back to that blinking cursor just waiting for you to start writing. Do any of these feelings come up for you?
Do you feel like you sound like a cheesy infomercial whenever you write a social media post, an ad, or a landing page?
When you look back at a blog or service description you’ve written, do you think a patient with no medical experience would understand what you’re talking about? Or is the content so heavy with medical terminology that they need a degree to decipher your copy?
Do the services listed on your website sound a little generic and don’t highlight what makes you and your practice stand out? Are you even offering all of the services you have listed?
Is your copy lacking something extra that makes people hit the sign-up button?
Do you wish that your website or courses brought in some passive income?
If even one of these questions resonated with you, it might be time to consider outsourcing some of your copywriting needs.
Signs It Might Be Time to Outsource your Copywriting
Running a functional or naturopathic practice is no easy task, and as a business owner, you have a lot of daily responsibilities. You have a lot on your plate, from finance and marketing to scheduling and HR.
Even with all of your responsibilities, you still need compelling copy that is relevant and optimized if you want to convert readers into patients. It’s nearly impossible for business owners to manage everything required for a solid digital marketing strategy. Here are some signs that it might be time to consider outsourcing your copywriting needs.
You’re too busy. You have too many things on your plate, and there isn’t enough time to do them all in the day. Some high-quality copy can take several hours to research, write, and edit. Do you have the time to dedicate to this activity?
Writing isn’t your strong suit. We all have our skills, and not everyone is a great writer. Knowing how to write for your target audience while providing engaging content that also gets you found in search engines can take time to learn.
You need help with SEO. Search engines are continuously evolving, and you need to know how to incorporate SEO to get Google and other search engines to rank your copy. Every piece of copy needs to be optimized, and without SEO, you may be wasting your time and money.
You need significant results without breaking the bank. Copywriting and digital marketing can deliver enormous benefits for your practice. But if you’re like most upcoming practices, you don’t have unlimited funds to support your digital marketing dreams. Outsourcing your copy creation can help you get high-quality results without breaking the bank.
5 Reasons to Outsource your Medical Copywriting
If any of the above sounded familiar, consider outsourcing your functional or naturopathic copywriting needs.
But if you’re still on the fence about outsourcing your medical copywriting, here are five reasons outsourcing your copywriting can be beneficial for your business.
Time. Are you constantly putting your copy needs at the bottom of your to-do list or pushing it off for another day? One of the biggest challenges with running a practice is finding the time to do it all. Outsourcing your copywriting can free up some of your time to focus on your patients.
Quality Copy. Hiring a medical copywriter ensures that you have engaging copy written to persuade potential patients to action. This type of copy requires more than well-chosen words and excellent grammar. High-quality medical copywriting requires a deep understanding of digital marketing, search engine optimization (SEO), sales, content knowledge, buyer psychology, and more. And having poor-quality copy is a waste of your time.
An experienced medical copywriter will create high-quality copy for your practice that aligns with your brand and represents your voice – helping you create a cohesive message across your platforms that can be used repeatedly.
Expertise. Expert medical copywriters can do much more than write compelling copy. Copywriters dedicated to writing for functional or naturopathic providers will leverage strong SEO and scientific research to support your copy. Plus, you’ll gain access to an expert in their field who can help you build and manage an outstanding digital marketing strategy.
Results. There probably isn’t anything more important than the results you get for every dollar you spend on digital marketing. While it can be hard to put a metric to a search result placement or a blog post, there are so many exceptional metrics that medical copywriters can help you identify and track.
You can track the results of your social media ads, the sales from an online class, the number of discovery calls booked, or the expansion of your email list. A dedicated medical copywriter can help you develop persuasive copy that can tackle these goals and help you crush your desired results.
Flexibility. One of the beautiful things about copy is that once it’s delivered, it’s all yours. You can publish it, promote it, reuse it, and so much more. Well-written copy can be repurposed to increase your reach across multiple channels giving you the flexibility to convert potential patients from numerous channels with a minimal investment.
Medical Copywriting for Functional and Naturopathic Providers
As a functional or naturopathic practitioner, only you will know when the time has come to outsource your copywriting for your practice. And, as you can see, writing your own copy is entirely doable.
However, a strategic investment in a medical copywriter can often outweigh the cost and time suck that copywriting has been for you. Plus, you can ensure that you have quality, results-oriented copy to help you drive your desired results.
Break free from writing website or blog copy. No more crafting the perfect social media message or stress writing emails to your subscribers. And no more staring at that flashing cursor and the blank page.
I can help you regain balance in your business and free up your time to focus on your practice's impact on your community.
Schedule a free consultation to learn more, or email me a julie@jbryantagency to get your free guide to Writing Killer Welcome Email Sequences.
Comments